TOUGH QUESTION: AIDs Concern
[ BRANDED · EDITOR & PRODUCER ]
[ BRANDED · EDITOR & PRODUCER ]
What can't you live without?
For World AIDS Day, AIDS Concern Hong Kong posed that question to the public — with an answer nobody expected. A campaign built around disarming honesty, using a simple question to open up a conversation that still carries stigma.
I produced and edited the film, shaping the reveal and pacing to land with both humour and impact.