A social-first campaign film driving awareness and urgency around breast cancer education — blending impactful storytelling with bold creative execution.
PROJECT DETAILS
ROLE
[ Producer & Lead Video Editor ]
YEAR
Recognition
Light up an industry by lighting up the room.
Context & Challenge
The campaign aimed to shift how people think about breast cancer awareness with a creative short film that could perform strongly across social platforms. The challenge was to make a digestible, emotionally resonant piece in a format native to short-form audiences.
Approach
As Producer & Lead Video Editor, I crafted a narrative rhythm that matched modern consumption habits — optimising pacing, sound design, and visual storytelling for high engagement. The edit balanced urgency with empathy, driving awareness while respecting the topic’s emotional weight.
Implementation
Working within tight social deadlines, I refined key moments, elevated emotional beats, and ensured the film delivered a clear, memorable message across short-form platforms. The edit focused on performance frames, visual cues, and sound dynamics to keep audiences engaged throughout.
Impact
46,000+ views across the last five episodes
66,400 impressions on X for the NFL Rivals episode
123,017 plays on Instagram for the NFL Rivals episode
30% view-to-impression rate on the Acurast episode
13% growth in new tokens created on Polkadot following the memecoins episode
10%+ engagement rate on the How to DAO episode
